Thursday, July 20, 2006

What is Copywriting?

Even if you've just broken into the freelance market, you're probably aware of the term copywriting. If you're a little unsure of the definition think of it this way: Copywriters write for businesses. Not only that, the words they create are designed to sell,: sell a business, a product, an idea -- you name it, copywriters can do it.

What's more, copy is EVERYWHERE - literally. Every day, people are bombarded with copy from television, the radio, magazines, newspapers, signs and more. What's more, if you've been writing for a fair amount of time you can consider adding copywriting to your list of specialties. The art of fiction and non-fiction writing both come in handy with copywriting because not only do you need to be able to evoke emotion in readers, but you also need to be able to cut straight to the point in as clear a manner as possible.

Even if you're just starting out as a freelance writer, it's not as difficult as you might think to break into copywriting. With talent and some effort, there's no reason you can't be making an annual income of 6 figures or more -- but hold the phone. It takes time to make a lucrative career out of freelance writing, unless you're one of the lucky few whose talent just knows no bounds ;)

Start thinking about the types of copy you'd be most interested in writing, and get a feel for the type of copywriting you see around you. Also keep in mind that you need to market yourself, and market yourself effectively. No business will know your skills exist unless you get the word out there! Consider crafting direct mail letters to several businesses advertising your skills and qualifications. Even if your targets can't hire you, they may pass your information along to other businesses who could be interested.

If you'd like, feel free to leave some of your tips about copywriting in the comments box :)

Have a Happy Day,

Denise

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